Implications of Measure Method Customer Loyalty and Satisfaction is popular PDF and ePub book, written by Katarzyna Skrobot in 2011-12-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Implications of Measure Method Customer Loyalty and Satisfaction can be Read Online from any device for your convenience.
Implications of Measure Method Customer Loyalty and Satisfaction Book PDF Summary
Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Dusseldorf "Heinrich Heine", language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward benchmarking and tracking customer satisfaction. Measuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to today's sharp competitors that their focus must change.
Detail Book of Implications of Measure Method Customer Loyalty and Satisfaction PDF
- Author : Katarzyna Skrobot
- Release : 09 December 2011
- Publisher : GRIN Verlag
- ISBN : 9783656080282
- Genre : Business & Economics
- Total Page : 14 pages
- Language : English
- PDF File Size : 12,9 Mb
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