Imaginative Communities is popular PDF and ePub book, written by Robert Govers in 2018-09-10, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Imaginative Communities can be Read Online from any device for your convenience.
Imaginative Communities Book PDF Summary
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Detail Book of Imaginative Communities PDF
- Author : Robert Govers
- Release : 10 September 2018
- Publisher : Reputo Press
- ISBN : 9789082826517
- Genre : Social Science
- Total Page : 180 pages
- Language : English
- PDF File Size : 8,8 Mb
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