Built to Sell is popular PDF and ePub book, written by John Warrillow in 2011-04-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Built to Sell can be Read Online from any device for your convenience.
Built to Sell Book PDF Summary
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Detail Book of Built to Sell PDF
- Author : John Warrillow
- Release : 28 April 2011
- Publisher : Penguin
- ISBN : 9781101514115
- Genre : Business & Economics
- Total Page : 146 pages
- Language : English
- PDF File Size : 8,8 Mb
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