How to Measure and Manage Your Corporate Reputation is popular PDF and ePub book, written by Terry Hannington in 2016-04-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How to Measure and Manage Your Corporate Reputation can be Read Online from any device for your convenience.
How to Measure and Manage Your Corporate Reputation Book PDF Summary
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Detail Book of How to Measure and Manage Your Corporate Reputation PDF
- Author : Terry Hannington
- Release : 29 April 2016
- Publisher : CRC Press
- ISBN : 9781317120674
- Genre : Business & Economics
- Total Page : 112 pages
- Language : English
- PDF File Size : 21,9 Mb
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