How to Market to People Not Like You is popular PDF and ePub book, written by Kelly McDonald in 2011-02-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How to Market to People Not Like You can be Read Online from any device for your convenience.
How to Market to People Not Like You Book PDF Summary
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.
Detail Book of How to Market to People Not Like You PDF
- Author : Kelly McDonald
- Release : 11 February 2011
- Publisher : John Wiley & Sons
- ISBN : 9781118015001
- Genre : Business & Economics
- Total Page : 246 pages
- Language : English
- PDF File Size : 8,7 Mb
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