How to Get to Great Ideas is popular PDF and ePub book, written by Dave Birss in 2019-04-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How to Get to Great Ideas can be Read Online from any device for your convenience.
How to Get to Great Ideas Book PDF Summary
Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Detail Book of How to Get to Great Ideas PDF
- Author : Dave Birss
- Release : 02 April 2019
- Publisher : Nicholas Brealey
- ISBN : 9781473692176
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 17,5 Mb
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