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How to Formulate an Operations and Supply Chain Strategy to Enter into New and Emerging Markets Book PDF Summary

Globalisation is nothing and international trade has been around for centuries. Technological advances in communication and transportation have removed the barriers of distance and national borders leading to increased internationalisation of the production, distribution and marketing of goods and services. Although domestic and regional markets continue to exist the drivers for companies to engage in international business are expanding sales, market share and ultimately profit. The BRICS countries have long been the focus of western businesses as these markets become saturated many companies are seeking emerging markets in the developing world as growth opportunities for their businesses but these markets contain a high degree of risk due to less stable economic, political systems, physical and social factors with additional barriers such as culture and capabilities. Therefore, in order for a business to be successful and gain a competitive advantage in emerging markets it must become proficient at formulating and implementing effective supply chain strategies. The purpose of this book to investigate how can company can formulate an operations and supply chain strategy to enter into new and emerging markets specifically Africa with the ultimate aim to allow development of a framework that can be utilised a organisation for entering into new and emerging markets.

Detail Book of How to Formulate an Operations and Supply Chain Strategy to Enter into New and Emerging Markets PDF

How to Formulate an Operations and Supply Chain Strategy to Enter into New and Emerging Markets
  • Author : Anssar Khan
  • Release : 04 January 2018
  • Publisher : Anssar Khan
  • ISBN : 978186723xxxx
  • Genre : Business & Economics
  • Total Page : 154 pages
  • Language : English
  • PDF File Size : 17,8 Mb

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