How Consumer Culture Controls Our Kids is popular PDF and ePub book, written by Jennifer Hill in 2015-11-02, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, How Consumer Culture Controls Our Kids can be Read Online from any device for your convenience.

How Consumer Culture Controls Our Kids Book PDF Summary

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.

Detail Book of How Consumer Culture Controls Our Kids PDF

How Consumer Culture Controls Our Kids
  • Author : Jennifer Hill
  • Release : 02 November 2015
  • Publisher : Bloomsbury Publishing USA
  • ISBN : 9781440834837
  • Genre : Social Science
  • Total Page : 283 pages
  • Language : English
  • PDF File Size : 8,6 Mb

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