Hospitality Sales and Promotion is popular PDF and ePub book, written by Derek Taylor in 2012-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Hospitality Sales and Promotion can be Read Online from any device for your convenience.
Hospitality Sales and Promotion Book PDF Summary
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Detail Book of Hospitality Sales and Promotion PDF
- Author : Derek Taylor
- Release : 04 May 2012
- Publisher : Routledge
- ISBN : 9781136398148
- Genre : Business & Economics
- Total Page : 338 pages
- Language : English
- PDF File Size : 14,5 Mb
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