Hospitality Retail Management is popular PDF and ePub book, written by Conrad Lashley in 2009-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Hospitality Retail Management can be Read Online from any device for your convenience.
Hospitality Retail Management Book PDF Summary
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Detail Book of Hospitality Retail Management PDF
- Author : Conrad Lashley
- Release : 03 November 2009
- Publisher : Routledge
- ISBN : 9781136398223
- Genre : Business & Economics
- Total Page : 376 pages
- Language : English
- PDF File Size : 19,7 Mb
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