Hello My Name Is Awesome is popular PDF and ePub book, written by Alexandra Watkins in 2014-09-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Hello My Name Is Awesome can be Read Online from any device for your convenience.
Hello My Name Is Awesome Book PDF Summary
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Detail Book of Hello My Name Is Awesome PDF
- Author : Alexandra Watkins
- Release : 15 September 2014
- Publisher : Berrett-Koehler Publishers
- ISBN : 9781626561885
- Genre : Business & Economics
- Total Page : 96 pages
- Language : English
- PDF File Size : 13,9 Mb
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