Handbook Event Market China is popular PDF and ePub book, written by Helmut Schwägermann in 2015-12-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook Event Market China can be Read Online from any device for your convenience.
Handbook Event Market China Book PDF Summary
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Detail Book of Handbook Event Market China PDF
- Author : Helmut Schwägermann
- Release : 14 December 2015
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110366778
- Genre : Business & Economics
- Total Page : 432 pages
- Language : English
- PDF File Size : 10,6 Mb
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