Green Marketing vs Greenwashing Saving the world as a marketing strategy is popular PDF and ePub book, written by Marie Schad in 2022-02-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Green Marketing vs Greenwashing Saving the world as a marketing strategy can be Read Online from any device for your convenience.
Green Marketing vs Greenwashing Saving the world as a marketing strategy Book PDF Summary
Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Consumers have developed an awareness of sustainable lifestyles. Young consumers in particular are interested in the origin of products and demand sustainable innovations. Due to the shift in demand and the increasing pressure on companies, the number of environmentally friendly items in assortments is constantly growing. But communicating sustainability is just as important to marketing companies as sustainability itself. But which advertisements actually deliver what they promise? With the trend of green marketing, black sheep have crept in, using companies' sustainability communications for greenwashing without actually producing in an environmentally friendly way. The central theme of this book is the importance of green marketing in today's world. Author Marie Schad sheds light on current and future challenges and shows why the relevance of green marketing will increase and why the concept of sustainability will become more and more important for business. She also provides practical recommendations for action as well as helpful orientation for companies. This book is aimed equally at entrepreneurs and interested consumers.
Detail Book of Green Marketing vs Greenwashing Saving the world as a marketing strategy PDF
- Author : Marie Schad
- Release : 08 February 2022
- Publisher : GRIN Verlag
- ISBN : 9783346587176
- Genre : Business & Economics
- Total Page : 73 pages
- Language : English
- PDF File Size : 14,7 Mb
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