Going Negative is popular PDF and ePub book, written by Stephen Ansolabehere in 1995, it is a fantastic choice for those who relish reading online the Advertising, Political genre. Let's immerse ourselves in this engaging Advertising, Political book by exploring the summary and details provided below. Remember, Going Negative can be Read Online from any device for your convenience.
Going Negative Book PDF Summary
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Detail Book of Going Negative PDF
- Author : Stephen Ansolabehere
- Release : 05 May 1995
- Publisher : Unknown
- ISBN : UVA:X002741818
- Genre : Advertising, Political
- Total Page : 264 pages
- Language : English
- PDF File Size : 13,6 Mb
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