Go Luck Yourself is popular PDF and ePub book, written by Andy Nairn in 2021-06-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Go Luck Yourself can be Read Online from any device for your convenience.
Go Luck Yourself Book PDF Summary
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Detail Book of Go Luck Yourself PDF
- Author : Andy Nairn
- Release : 08 June 2021
- Publisher : Harriman House Limited
- ISBN : 9780857198891
- Genre : Business & Economics
- Total Page : 221 pages
- Language : English
- PDF File Size : 8,7 Mb
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