Globalization in a Glass is popular PDF and ePub book, written by Malcolm F. Purinton in 2023-05-04, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Globalization in a Glass can be Read Online from any device for your convenience.
Globalization in a Glass Book PDF Summary
The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power. In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.
Detail Book of Globalization in a Glass PDF
- Author : Malcolm F. Purinton
- Release : 04 May 2023
- Publisher : Bloomsbury Publishing
- ISBN : 9781350324398
- Genre : History
- Total Page : 253 pages
- Language : English
- PDF File Size : 21,6 Mb
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