Globalization Development and the Mass Media is popular PDF and ePub book, written by Colin Sparks in 2007-11-20, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Globalization Development and the Mass Media can be Read Online from any device for your convenience.
Globalization Development and the Mass Media Book PDF Summary
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Detail Book of Globalization Development and the Mass Media PDF
- Author : Colin Sparks
- Release : 20 November 2007
- Publisher : SAGE
- ISBN : 9781849205375
- Genre : Language Arts & Disciplines
- Total Page : 266 pages
- Language : English
- PDF File Size : 12,9 Mb
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