Global Business Strategy Asian Perspective Second Edition is popular PDF and ePub book, written by Hwy-chang Moon in 2022-01-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Business Strategy Asian Perspective Second Edition can be Read Online from any device for your convenience.
Global Business Strategy Asian Perspective Second Edition Book PDF Summary
As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives. In this respect, the book's overall goal is to bridge the gap between these two different viewpoints. This second edition includes more recent business theories, techniques, and cases within the field of global business strategy. Specifically, it includes new theories and techniques like creating shared value (CSV), the global value chain, platform strategy, and business ecosystem. They are shown to be important tools for enhancing competitiveness and maintaining sustainability among firms in today's rapidly changing international business environment. This is very much evident today given the critical challenges arising from the trade tensions between the United States and China, emerging technologies such as artificial intelligence and digital transformation, and the unprecedented disruptions brought on by the coronavirus pandemic. We hope that this book will serve as a useful companion for students, business practitioners, policymakers, and the more general readers interested in issues related to competitiveness and business.
Detail Book of Global Business Strategy Asian Perspective Second Edition PDF
- Author : Hwy-chang Moon
- Release : 07 January 2022
- Publisher : World Scientific
- ISBN : 9789811236594
- Genre : Business & Economics
- Total Page : 387 pages
- Language : English
- PDF File Size : 21,7 Mb
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