George Gallup in Hollywood is popular PDF and ePub book, written by Susan Ohmer in 2006, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, George Gallup in Hollywood can be Read Online from any device for your convenience.
George Gallup in Hollywood Book PDF Summary
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Detail Book of George Gallup in Hollywood PDF
- Author : Susan Ohmer
- Release : 01 October 2024
- Publisher : Columbia University Press
- ISBN : 9780231121323
- Genre : History
- Total Page : 301 pages
- Language : English
- PDF File Size : 20,9 Mb
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