Gender Representations in Commercials Original and Translation is popular PDF and ePub book, written by Stavroula (Stave) Vergopoulou in 2024-07-26, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Gender Representations in Commercials Original and Translation can be Read Online from any device for your convenience.
Gender Representations in Commercials Original and Translation Book PDF Summary
Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.
Detail Book of Gender Representations in Commercials Original and Translation PDF
- Author : Stavroula (Stave) Vergopoulou
- Release : 26 July 2024
- Publisher : Frank & Timme GmbH
- ISBN : 9783732910731
- Genre : Uncategoriezed
- Total Page : 286 pages
- Language : English
- PDF File Size : 15,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Gender Representations in Commercials Original and Translation by Stavroula (Stave) Vergopoulou, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.