Geely Drives Out The Rise Of The New Chinese Automaker In The Global Landscape is popular PDF and ePub book, written by Hua Wang in 2021-07-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Geely Drives Out The Rise Of The New Chinese Automaker In The Global Landscape can be Read Online from any device for your convenience.
Geely Drives Out The Rise Of The New Chinese Automaker In The Global Landscape Book PDF Summary
Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.
Detail Book of Geely Drives Out The Rise Of The New Chinese Automaker In The Global Landscape PDF
- Author : Hua Wang
- Release : 13 July 2021
- Publisher : World Scientific
- ISBN : 9789811234446
- Genre : Business & Economics
- Total Page : 316 pages
- Language : English
- PDF File Size : 13,5 Mb
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