The Fundamentals of Branding is popular PDF and ePub book, written by Melissa Davis in 2017-11-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Fundamentals of Branding can be Read Online from any device for your convenience.
The Fundamentals of Branding Book PDF Summary
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Detail Book of The Fundamentals of Branding PDF
- Author : Melissa Davis
- Release : 02 November 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9781350034617
- Genre : Business & Economics
- Total Page : 186 pages
- Language : English
- PDF File Size : 21,6 Mb
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