Fomo is popular PDF and ePub book, written by Sumeet Singh Lamba in 2020-12-30, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Fomo can be Read Online from any device for your convenience.
Fomo Book PDF Summary
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business "Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students." Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited WHO ARE MILLENNIALS? HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES? IS THERE A WAY TO CAPTURE THEIR ATTENTION? With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials' purchase behaviour? This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon - FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
Detail Book of Fomo PDF
- Author : Sumeet Singh Lamba
- Release : 30 December 2020
- Publisher : Unknown
- ISBN : 1636336787
- Genre : Uncategoriezed
- Total Page : 144 pages
- Language : English
- PDF File Size : 21,6 Mb
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