Films that Sell is popular PDF and ePub book, written by Patrick Vonderau in 2019-07-25, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Films that Sell can be Read Online from any device for your convenience.
Films that Sell Book PDF Summary
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Detail Book of Films that Sell PDF
- Author : Patrick Vonderau
- Release : 25 July 2019
- Publisher : Bloomsbury Publishing
- ISBN : 9781838715816
- Genre : Performing Arts
- Total Page : 562 pages
- Language : English
- PDF File Size : 13,7 Mb
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