Feminization in Public Relations is popular PDF and ePub book, written by Marlena Bräu in 2013-04-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Feminization in Public Relations can be Read Online from any device for your convenience.
Feminization in Public Relations Book PDF Summary
Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Westminster, language: English, abstract: Back in the 1960s, women formed only 10 per cent of the American PR field. Only 20 years later, in the mid-80s, this percentage had increased to 50 per cent. This phenomenon, called the “Gender Switch”, initialized the quantitative feminization of public relations (Dozier, 1988, p.8). In 1986 Mathews wrote: “A women`s place is no longer in the home. It seems to be in the communication department.” (Matthews, 1986, p.28). At the end of the 1990s, according to the US Department of Labor, two thirds of PR specialists were women (Grunig, Toth & Hon, 2001, p.5).
Detail Book of Feminization in Public Relations PDF
- Author : Marlena Bräu
- Release : 15 April 2013
- Publisher : GRIN Verlag
- ISBN : 9783656409786
- Genre : Business & Economics
- Total Page : 13 pages
- Language : English
- PDF File Size : 15,7 Mb
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