Marketing with Strategic Empathy is popular PDF and ePub book, written by Claire Brooks in 2016-08-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing with Strategic Empathy can be Read Online from any device for your convenience.
Marketing with Strategic Empathy Book PDF Summary
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Detail Book of Marketing with Strategic Empathy PDF
- Author : Claire Brooks
- Release : 03 August 2016
- Publisher : Kogan Page Publishers
- ISBN : 9780749477554
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 13,6 Mb
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