Marketing Management is popular PDF and ePub book, written by Greg W. Marshall in 2022, it is a fantastic choice for those who relish reading online the Marketing genre. Let's immerse ourselves in this engaging Marketing book by exploring the summary and details provided below. Remember, Marketing Management can be Read Online from any device for your convenience.
Marketing Management Book PDF Summary
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Detail Book of Marketing Management PDF
- Author : Greg W. Marshall
- Release : 22 September 2024
- Publisher : Unknown
- ISBN : 1260381919
- Genre : Marketing
- Total Page : 0 pages
- Language : English
- PDF File Size : 12,8 Mb
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