International Business Strategy is popular PDF and ePub book, written by Alain Verbeke in 2013-03-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Business Strategy can be Read Online from any device for your convenience.
International Business Strategy Book PDF Summary
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Detail Book of International Business Strategy PDF
- Author : Alain Verbeke
- Release : 07 March 2013
- Publisher : Cambridge University Press
- ISBN : 9781107355279
- Genre : Business & Economics
- Total Page : 615 pages
- Language : English
- PDF File Size : 18,5 Mb
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