Handbook of Culture and Consumer Behavior is popular PDF and ePub book, written by Sharon Ng in 2015-03-10, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Handbook of Culture and Consumer Behavior can be Read Online from any device for your convenience.
Handbook of Culture and Consumer Behavior Book PDF Summary
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Detail Book of Handbook of Culture and Consumer Behavior PDF
- Author : Sharon Ng
- Release : 10 March 2015
- Publisher : Oxford University Press
- ISBN : 9780199388530
- Genre : Psychology
- Total Page : 369 pages
- Language : English
- PDF File Size : 8,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Handbook of Culture and Consumer Behavior by Sharon Ng, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
Author : Anonim