Fundraising Management is popular PDF and ePub book, written by Adrian Sargeant in 2004, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fundraising Management can be Read Online from any device for your convenience.
Fundraising Management Book PDF Summary
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include: - Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike
Detail Book of Fundraising Management PDF
- Author : Adrian Sargeant
- Release : 28 September 2024
- Publisher : Psychology Press
- ISBN : 0415317029
- Genre : Business & Economics
- Total Page : 372 pages
- Language : English
- PDF File Size : 8,7 Mb
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