Film Marketing into the Twenty First Century is popular PDF and ePub book, written by Nolwenn Mingant in 2019-07-25, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Film Marketing into the Twenty First Century can be Read Online from any device for your convenience.
Film Marketing into the Twenty First Century Book PDF Summary
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Detail Book of Film Marketing into the Twenty First Century PDF
- Author : Nolwenn Mingant
- Release : 25 July 2019
- Publisher : Bloomsbury Publishing
- ISBN : 9781838715779
- Genre : Performing Arts
- Total Page : 347 pages
- Language : English
- PDF File Size : 19,5 Mb
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