Eventful Cities is popular PDF and ePub book, written by Greg Richards in 2012-05-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Eventful Cities can be Read Online from any device for your convenience.
Eventful Cities Book PDF Summary
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy * examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
Detail Book of Eventful Cities PDF
- Author : Greg Richards
- Release : 31 May 2012
- Publisher : Routledge
- ISBN : 9781136440144
- Genre : Business & Economics
- Total Page : 536 pages
- Language : English
- PDF File Size : 13,6 Mb
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