Event Planning and Management is popular PDF and ePub book, written by Ruth Dowson in 2018-11-03, it is a fantastic choice for those who relish reading online the Reference genre. Let's immerse ourselves in this engaging Reference book by exploring the summary and details provided below. Remember, Event Planning and Management can be Read Online from any device for your convenience.
Event Planning and Management Book PDF Summary
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
Detail Book of Event Planning and Management PDF
- Author : Ruth Dowson
- Release : 03 November 2018
- Publisher : Kogan Page Publishers
- ISBN : 9780749483326
- Genre : Reference
- Total Page : 369 pages
- Language : English
- PDF File Size : 12,8 Mb
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