Event Management for the Tourism and Hospitality Industries is popular PDF and ePub book, written by Bonita M. Kolb in 2021-07-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Event Management for the Tourism and Hospitality Industries can be Read Online from any device for your convenience.
Event Management for the Tourism and Hospitality Industries Book PDF Summary
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Detail Book of Event Management for the Tourism and Hospitality Industries PDF
- Author : Bonita M. Kolb
- Release : 29 July 2021
- Publisher : Routledge
- ISBN : 9781000415278
- Genre : Business & Economics
- Total Page : 147 pages
- Language : English
- PDF File Size : 8,8 Mb
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