Environmental Communication and Travel Journalism is popular PDF and ePub book, written by Lyn McGaurr in 2015-07-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Environmental Communication and Travel Journalism can be Read Online from any device for your convenience.
Environmental Communication and Travel Journalism Book PDF Summary
Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political enterprise. Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies models of political conflict and source-media relations to the analysis of the ‘soft’ genre of travel journalism. The book seeks to understand how, in whose interests and against what odds discourses of cosmopolitanism and place-branding influence the way travel journalists represent vulnerable and contested environments. Informed by interviews with journalists and their sources, Environmental Communication and Travel Journalism identifies and theorises networks, cultures, discursive strategies and multiple loyalties that can assist or interrupt flows of environmental concern in the cosmopolitan public sphere. The book should be of interest to scholars of environmental communication, environmental politics, journalism, tourism, marketing and public relations.
Detail Book of Environmental Communication and Travel Journalism PDF
- Author : Lyn McGaurr
- Release : 16 July 2015
- Publisher : Routledge
- ISBN : 9781317682813
- Genre : Business & Economics
- Total Page : 194 pages
- Language : English
- PDF File Size : 20,6 Mb
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