Enterprise Culture in Neoliberal India is popular PDF and ePub book, written by Nandini Gooptu in 2013-10-30, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Enterprise Culture in Neoliberal India can be Read Online from any device for your convenience.
Enterprise Culture in Neoliberal India Book PDF Summary
The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is ‘new’ about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India’s current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.
Detail Book of Enterprise Culture in Neoliberal India PDF
- Author : Nandini Gooptu
- Release : 30 October 2013
- Publisher : Routledge
- ISBN : 9781134511860
- Genre : Social Science
- Total Page : 287 pages
- Language : English
- PDF File Size : 14,6 Mb
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