Energy Branding is popular PDF and ePub book, written by Friðrik Larsen in 2017-06-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Energy Branding can be Read Online from any device for your convenience.
Energy Branding Book PDF Summary
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.
Detail Book of Energy Branding PDF
- Author : Friðrik Larsen
- Release : 10 June 2017
- Publisher : Springer
- ISBN : 9783319571980
- Genre : Business & Economics
- Total Page : 173 pages
- Language : English
- PDF File Size : 20,7 Mb
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