Elite China is popular PDF and ePub book, written by Pierre Xiao Lu in 2011-12-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Elite China can be Read Online from any device for your convenience.
Elite China Book PDF Summary
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Detail Book of Elite China PDF
- Author : Pierre Xiao Lu
- Release : 27 December 2011
- Publisher : John Wiley & Sons
- ISBN : 9781118179215
- Genre : Business & Economics
- Total Page : 203 pages
- Language : English
- PDF File Size : 20,8 Mb
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