E tailing in India Customer satisfaction and online consumer buying behaviour is popular PDF and ePub book, written by Saumya Mishra in 2022-04-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, E tailing in India Customer satisfaction and online consumer buying behaviour can be Read Online from any device for your convenience.
E tailing in India Customer satisfaction and online consumer buying behaviour Book PDF Summary
Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Master of commerce, language: English, abstract: This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour of differently oriented shoppers and is supposed to identify the usage of mobile shopping application and its attractiveness amongst urban Indian youth. E-tailing in India is growing at a rapid pace and need of study arises for the E-tailers to provide better improved service quality to the customers. As it is a newer concept, customers are still unaware as to what their expectations are- What more they can expect from the E-tailer still depends on the orientation of the shopper. E-tailing industry in India has witnessed many changes in a short span of time along with many opportunities as well as challenges.
Detail Book of E tailing in India Customer satisfaction and online consumer buying behaviour PDF
- Author : Saumya Mishra
- Release : 04 April 2022
- Publisher : GRIN Verlag
- ISBN : 9783346618788
- Genre : Business & Economics
- Total Page : 97 pages
- Language : English
- PDF File Size : 16,5 Mb
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