E Marketing Strategy for Reg Vardy is popular PDF and ePub book, written by Volker Schmid in 2007-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, E Marketing Strategy for Reg Vardy can be Read Online from any device for your convenience.
E Marketing Strategy for Reg Vardy Book PDF Summary
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of 81 dealerships and a turnover of 1.3 billion pounds, Reg Vardy is one of the leading motor retail groups in the UK. In order to acquire new customers and maximise customer retention with the help of digital technologies, the company needs to develop an e-marketing strategy. This paper provides a situation analysis of the present e-marketing situation of Reg Vardy, including the competitive environment based on the strengths, weaknesses, threats and opportunities. Furthermore, the aims and objectives of Reg Vardy's e-marketing strategy are formulated. Under the e-strategy section, potential digital technologies and the buying process are outlined to develop a 'five-phase e-operation strategy'. This allows for targeting new and existing customers in all stages of the buying process. Specific e-tactics for customer acquisition and retention are suggested for Reg Vardy. Finally, the paper gives advice on E-CRM issues.
Detail Book of E Marketing Strategy for Reg Vardy PDF
- Author : Volker Schmid
- Release : 01 July 2007
- Publisher : GRIN Verlag
- ISBN : 9783638705561
- Genre : Business & Economics
- Total Page : 73 pages
- Language : English
- PDF File Size : 13,7 Mb
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