E Commerce Website Optimization is popular PDF and ePub book, written by Dan Croxen-John in 2020-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, E Commerce Website Optimization can be Read Online from any device for your convenience.
E Commerce Website Optimization Book PDF Summary
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Detail Book of E Commerce Website Optimization PDF
- Author : Dan Croxen-John
- Release : 03 December 2020
- Publisher : Kogan Page Publishers
- ISBN : 9781789664430
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 14,5 Mb
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