Dressing Modern Frenchwomen is popular PDF and ePub book, written by Mary Lynn Stewart in 2020-03-03, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Dressing Modern Frenchwomen can be Read Online from any device for your convenience.
Dressing Modern Frenchwomen Book PDF Summary
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated.
Detail Book of Dressing Modern Frenchwomen PDF
- Author : Mary Lynn Stewart
- Release : 03 March 2020
- Publisher : JHU Press
- ISBN : 9781421429229
- Genre : History
- Total Page : 324 pages
- Language : English
- PDF File Size : 9,7 Mb
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