Downscaling Culture is popular PDF and ePub book, written by Dorottya Cserző in 2016-08-17, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Downscaling Culture can be Read Online from any device for your convenience.
Downscaling Culture Book PDF Summary
In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application, by utilising a theory of scales in order to understand how culture gets contextualised as speakers communicate and negotiate meaning with each other. As succinctly captured in the title of this volume, it is suggested that research can ‘downscale culture’ analytically: culture might be, but also might not be, relevant in an interaction. The 14 chapters brought together here explore the possibilities of such downscaling from a wide range of core themes in intercultural communication studies and from various research traditions, including interactional sociolinguistics, critical geography, conversation analysis, critical discourse analysis, textual analysis, multimodal analysis and nexus analysis.
Detail Book of Downscaling Culture PDF
- Author : Dorottya Cserző
- Release : 17 August 2016
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781443898133
- Genre : Social Science
- Total Page : 397 pages
- Language : English
- PDF File Size : 9,9 Mb
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