Doing Semiotics is popular PDF and ePub book, written by Laura R. Oswald in 2020-06-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Doing Semiotics can be Read Online from any device for your convenience.
Doing Semiotics Book PDF Summary
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.
Detail Book of Doing Semiotics PDF
- Author : Laura R. Oswald
- Release : 04 June 2020
- Publisher : Oxford University Press, USA
- ISBN : 9780198822028
- Genre : Business & Economics
- Total Page : 255 pages
- Language : English
- PDF File Size : 20,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Doing Semiotics by Laura R. Oswald, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.