Doing Business in Minority Markets is popular PDF and ePub book, written by Robert Mark Silverman in 2002-12-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Doing Business in Minority Markets can be Read Online from any device for your convenience.
Doing Business in Minority Markets Book PDF Summary
This book examines black and Korean entrepreneurship in Chicago's ethnic beauty aids industry. In the case of each entrepreneurial group, business activities are heavily influenced by the economic conditions found on the South Side of Chicago. For instance, both groups provide goods and services to black consumers, both groups modify their business practices in response to the depressed incomes and disinvestment in the communities where they are located, and both groups mobilize resources based on ethnicity and social class in order to overcome the economic constraints found in the market setting where their businesses operate. This book is unique for two reasons. First, it examines the context of black and Korean entrepreneurship from an historical and sociological perspective. Through this approach, continuity and change in entrepreneurial behavior is identified. Second, it examined black and Korean Entrepreneurship within the context of a single industry, the ethnic beauty aids industry. This approach allows for a thorough analysis of networks and organizational interactions between black and Korean entrepreneurs at all levels of this industry manufacturing, distribution, and retailing. The findings in this book add to existing research on Entrepreneurship in minority communities, and offer a reformulation of theories concerning middleman minority groups, black Entrepreneurship, and economic under development.
Detail Book of Doing Business in Minority Markets PDF
- Author : Robert Mark Silverman
- Release : 24 December 2002
- Publisher : Routledge
- ISBN : 9781135576530
- Genre : Business & Economics
- Total Page : 237 pages
- Language : English
- PDF File Size : 13,8 Mb
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