Does Customer Involvement in Product Development Improve Efficiency and Sustenance of the Business is popular PDF and ePub book, written by kents Ashely in 2014-03-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Does Customer Involvement in Product Development Improve Efficiency and Sustenance of the Business can be Read Online from any device for your convenience.
Does Customer Involvement in Product Development Improve Efficiency and Sustenance of the Business Book PDF Summary
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, The University of Liverpool, language: English, abstract: Every organization seeks to increase customer satisfaction level. This is the key objective for any organization’s survival and performance excellence especially for companies involved in designing products for their customers. Creating and managing superior customer value requires their involvement to a certain degree to shape what they need their products to look like. Customer involvement bases its roots on the importance conferred by the customer on the product, the use context of the product and the perceived risk levels (Brethauer, 2002). This therefore includes the role that the product will play in competitive strategies for the purchasing companies. Kinetek Jinghe (KJH) which was founded in 1988 has focused on designing and manufacturing of drive and transmission technology. It has top clients which it considers very crucial to its survival hence conforming to a strategy that involves them in product development. According to an article written by Power (2013), companies should not jump into designing products with a perception that they fully understands the demands of customers;
Detail Book of Does Customer Involvement in Product Development Improve Efficiency and Sustenance of the Business PDF
- Author : kents Ashely
- Release : 27 March 2014
- Publisher : GRIN Verlag
- ISBN : 9783656624561
- Genre : Business & Economics
- Total Page : 8 pages
- Language : English
- PDF File Size : 12,8 Mb
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