Discourses of Ageing and Gender is popular PDF and ePub book, written by Clare Anderson in 2018-08-25, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Discourses of Ageing and Gender can be Read Online from any device for your convenience.
Discourses of Ageing and Gender Book PDF Summary
This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.
Detail Book of Discourses of Ageing and Gender PDF
- Author : Clare Anderson
- Release : 25 August 2018
- Publisher : Springer
- ISBN : 9783319967400
- Genre : Language Arts & Disciplines
- Total Page : 279 pages
- Language : English
- PDF File Size : 13,8 Mb
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