Discourse Communication and the Enterprise is popular PDF and ePub book, written by Giuliana Elena Garzone in 2019-01-29, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Discourse Communication and the Enterprise can be Read Online from any device for your convenience.
Discourse Communication and the Enterprise Book PDF Summary
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Detail Book of Discourse Communication and the Enterprise PDF
- Author : Giuliana Elena Garzone
- Release : 29 January 2019
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527527409
- Genre : Language Arts & Disciplines
- Total Page : 480 pages
- Language : English
- PDF File Size : 18,7 Mb
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