Digital Makeover is popular PDF and ePub book, written by Béatrice Collin in 2021-02-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Makeover can be Read Online from any device for your convenience.
Digital Makeover Book PDF Summary
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Detail Book of Digital Makeover PDF
- Author : Béatrice Collin
- Release : 17 February 2021
- Publisher : John Wiley & Sons
- ISBN : 9781119706083
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 20,7 Mb
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