Diffusion of Innovations 5th Edition is popular PDF and ePub book, written by Everett M. Rogers in 2003-08-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Diffusion of Innovations 5th Edition can be Read Online from any device for your convenience.
Diffusion of Innovations 5th Edition Book PDF Summary
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Detail Book of Diffusion of Innovations 5th Edition PDF
- Author : Everett M. Rogers
- Release : 16 August 2003
- Publisher : Simon and Schuster
- ISBN : 9780743258234
- Genre : Business & Economics
- Total Page : 577 pages
- Language : English
- PDF File Size : 20,7 Mb
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